How do toys affect children’s identity?

Toys, and the way we play with them, act as a rehearsal for adulthood. Toys impact the identities of children by encouraging certain skills and traits. Traditionally (not to mention broadly) speaking, toys for boys have been focused on action and conflict, whereas toys for girls have usually been marketed as nurturing or beauty-related toys. It’s for this exact reason that children need to be exposed to a variety of toys. This is why the LEGO Group is committed to making play more inclusive by ensuring that children’s ambitions and playtime are not limited by gender stereotypes.

Do toys enforce gender stereotypes?

Toys influence the development, cognitive and social skills of children and can contribute to gender stereotypes. Stereotypically ‘feminine’ toys have in the past been related to nurturance, care, beauty and attractiveness, whereas stereotypically ‘masculine’ toys are usually focused around technology, competition, aggression, construction and action. These stereotypes can influence how children play, their behavior, and can even impact education outcomes, career pathways and interpersonal relationships. We at the LEGO Group are very aware of the power of gender stereotypes and that’s why every toy we make today, we make for every child. It is our mission to steer clear of stereotypes in both our product design and marketing. We hope you can see this approach in action on this page, as well as on our corresponding page. If you’d like to learn more, please refer to our joint research with the Geena Davis Institute on the subject . We also enjoyed reading this study by PNAS.

What are non-gendered toys?

Non-gendered toys are those which do not reinforce or reflect stereotypical ‘masculine’ or ‘feminine’ stereotypes. Either by the qualities they encourage, the skillsets they require, their color, their appearance, right down to the kids shown playing them on the packaging. Instead, they promote a range of interests and possibilities. We like to think that the biggest difference between our sets is simply the age range they are aimed at.

Do kids prefer gendered toys?

No boy is born with some kind of biological preference for blue things, as much as no girls are born with a preference for pink things. The gendering of those colors – and of toys in general – is a societal development. According to a study conducted by the LEGO Group, girls are slightly less restrained by typical gender biases than boys. 74% of boys compared to 62% of girls believe some activities are meant ‘just’ for girls, with others meant for boys. At the LEGO Group, we aim to break these gender stereotypes by encouraging kids to play with sets from all of the ranges we have to offer, for example, by categorizing our sets by factors such as age range, interest and price.

Are LEGO sets for girls or boys?

All LEGO toys are for all kids, however they identify themselves.

Is LEGO City for boys or girls?

Just like all our other toys, all LEGO City sets are for all kids, however they identify themselves.

Is LEGO Friends for boys or girls?

LEGO Friends is great for kids who like deep character development as a way to discover and explore their own personality and interests. That passion can be equally strong in all children.

LEGO® Toys For Girls

Toys for Girls

Searching for the best gifts for girls for an upcoming birthday, Christmas or special occasion? All LEGO® sets are for girls with something for all ages and every interest. If you are stuck for inspiration, discover some of the best toys for girls here.

Cool toys for girls

Ekskluzīvās preces

Disney pils

Price399,99 €

Balts trusis

Price21,99 €

Stičs

Price74,99 €

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Andrea modernā savrupmāja

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Meža dzīvnieki: Rudā lapsa

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Mini Disney Arielas pils

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Nook's Cranny un Rosie māja

Price87,99 €

Hotdogu pārtikas busiņš

Price19,99 €

Mercedes-AMG F1 W14 E Performance Pull-Back

Price29,99 €

Retro kamera

Price21,99 €

Sandman tornis

Price99,99 €

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Kosmosa izpētes visurgājējs

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Runājošā Šķirmice

Price117,99 €

Burgeru kravas auto

Price19,99 €

R2-D2™

Price117,99 €

If they’re into it, there’s a LEGO® world of it

From gaming to magic to fairy-tale heroes, we’ve got endless worlds for girls to create.

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Creative toys for girls

Whether it’s stunning wall art, funky storage spaces or even friendly bracelets, find sets that will get kids creating endlessly.

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Gifts for girls aged 6+

Radošie mājdzīvnieki

Price37,99 €

Jaunums

Mirabellas foto rāmītis un rotaslietu kārbiņa

Price34,99 €

Meža dzīvnieki: Rudā lapsa

Price54,99 €

Pēdējā iespēja

Radošais ģimenes komplekts: vienradzis

Price57,99 €

Omulīgā māja

Price66,99 €

LEGO® Friends Toys for Girls

With complex and diverse characters, kids with all kinds of passions can dive into a world of storytelling with LEGO® Friends.

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Gifts for girls aged 6+

Pārvadājams mazais namiņš

Price69,99 €

Otumas māja

Price79,99 €

Suņu glābšanas centrs

Price66,99 €

LEGO® City Toys for Girls

Let girls play out everyday stories and daring missions, and learn about the world around them in fun, exciting way with LEGO® City sets.

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Gifts for 5-year-old girls

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Pasažieru ātrvilciens

Price159,99 €

Kravas vilciens

Price199,99 €

Policijas auto

Price9,99 €

Kravas vilciens

Price179,99 €

Būvlaukuma tvaika veltnis

Price9,99 €

Gokarti un sacīkšu braucēji

Price9,99 €

Zaļš sacīkšu auto

Price9,99 €

Zils monstru vāģis

Price14,99 €

Elektrisks sporta auto

Price9,99 €

Policijas auto un jaudīgā auto pakaļdzīšanās

Price21,99 €

Ugunsdzēsēju glābšanas helikopters

Price9,99 €

Pārmiju sliedes

Price19,99 €

Ugunsdzēsēju glābšanas lidmašīna

Price67,99 €

Ceļa plāksnes

Price19,99 €

Pilsētas centrs

Price209,99 €

Daudzdzīvokļu ēka

Price96,99 €

Dzelzceļa stacija

Price89,99 €

Sacīkšu auto un auto pārvadātājs

Price29,99 €

Arktikas pētnieku kuģis

Price164,99 €

Jaunums

Kosmosa zinātnes laboratorija

Price44,99 €

Gifts for Girls

Searching for exciting gift ideas for girls aged 18 months to 9 years old and up? Find the best LEGO® sets for girls right here…

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Top birthday gifts for kids aged 6+

Disney Princess radošās pilis

Price39,99 €

Suņu glābšanas centrs

Price66,99 €

Saulespuķes

Price14,99 €

Disney svinību vilciens

Price46,99 €

Rozes

Average rating4.7out of 5 stars

Price14,99 €

Ekskluzīvās preces

Stitch

Price11,99 €

Varžu māja

Price64,99 €

LEGO® Harry Potter™ Toys for Girls

We’ve been delighting young witches and wizards for over 20 years with our magical LEGO® Harry Potter™ sets.

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Gifts for girls aged 8+

Lidojošais Ford Anglia™

Price16,99 €

Cūkkārpas pils Pūču māja

Price52,99 €

Cūkkārpas astronomijas tornis

Average rating4.3out of 5 stars

Price114,99 €

Cūkmiestiņa apmeklējums

Average rating4.8out of 5 stars

Price104,99 €

Cūkmiestiņa apmeklējums

Average rating4.8out of 5 stars

Price104,99 €

Star Wars™ Gifts for Girls

Unlock the power of girls’ creative force as they role-play their own heroic adventures with LEGO® Star Wars™ sets.

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Gifts for girls aged 9+

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Jaunums

TIE Interceptor™

Price239,99 €

Pieejams Drīzumā

Coruscant Guard Gunship™

Price164,99 €

Reti sastopams produkts

Mos Eisley Cantina™

Price399,99 €

Reti sastopams produkts

AT-AT™

Price849,99 €

Ekskluzīvās preces

X-Wing Starfighter™

Price239,99 €

Ghost un Phantom II

Price169,99 €

Ekskluzīvās preces

Venatoru klases Republic Attack Cruiser

Price649,99 €

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Mos Espa Podrace™ diorāma

Price94,99 €

Pieejams Drīzumā

Jaunums

Darth Maul Sith Infiltrator™

Price81,99 €

Pieejams Drīzumā

Jaunums

Droideka™

Price74,99 €

Pieejams Drīzumā

Jaunums

Ļaunumu vēstošā ilūzija

Price59,99 €

Pieejams Drīzumā

Executor Super Star Destroyer™

Price81,99 €

Reti sastopams produkts

R2-D2™

Price239,99 €

Reti sastopams produkts

Millennium Falcon™

Price849,99 €

Millennium Falcon™

Price99,99 €

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The Force of Creativity

Price149,99 €

Pieejams Drīzumā

Iekāpšana Tantive IV™

Price64,99 €

R2-D2™

Price117,99 €

Princess Leia™ (Boushh™) ķivere

Price81,99 €

Chewbacca™

Price209,99 €

LEGO® | Disney Sets for Girls

From classic stories to modern classics, discover LEGO® sets that are sure to bring the magic of Disney into any playtime.

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Animal Toys for Girls

From stripy tigers and mysterious sea creatures to ancient dinosaurs and magical dragons, there’s something here for every animal-loving kid.

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Let’s go

Toys for Girls

Cool toys for girls

Disney pils

Balts trusis

Stičs

Andrea modernā savrupmāja

Meža dzīvnieki: Rudā lapsa

Mini Disney Arielas pils

Nook's Cranny un Rosie māja

Hotdogu pārtikas busiņš

Mercedes-AMG F1 W14 E Performance Pull-Back

Retro kamera

Sandman tornis

Kosmosa izpētes visurgājējs

Runājošā Šķirmice

Burgeru kravas auto

R2-D2™

If they’re into it, there’s a LEGO® world of it

Creative toys for girls

Gifts for girls aged 6+

Radošie mājdzīvnieki

Mirabellas foto rāmītis un rotaslietu kārbiņa

Meža dzīvnieki: Rudā lapsa

Radošais ģimenes komplekts: vienradzis

Omulīgā māja

LEGO® Friends Toys for Girls

Gifts for girls aged 6+

Pārvadājams mazais namiņš

Otumas māja

Suņu glābšanas centrs

LEGO® City Toys for Girls

Gifts for 5-year-old girls

Pasažieru ātrvilciens

Kravas vilciens

Policijas auto

Kravas vilciens

Būvlaukuma tvaika veltnis

Gokarti un sacīkšu braucēji

Zaļš sacīkšu auto

Zils monstru vāģis

Elektrisks sporta auto

Policijas auto un jaudīgā auto pakaļdzīšanās

Ugunsdzēsēju glābšanas helikopters

Pārmiju sliedes

Ugunsdzēsēju glābšanas lidmašīna

Ceļa plāksnes

Pilsētas centrs

Daudzdzīvokļu ēka

Dzelzceļa stacija

Sacīkšu auto un auto pārvadātājs

Arktikas pētnieku kuģis

Kosmosa zinātnes laboratorija

Gifts for Girls

Top birthday gifts for kids aged 6+

Disney Princess radošās pilis​

Suņu glābšanas centrs

Saulespuķes

Disney svinību vilciens

Rozes

Stitch

Varžu māja

LEGO® Harry Potter™ Toys for Girls

Gifts for girls aged 8+

Lidojošais Ford Anglia™

Cūkkārpas pils Pūču māja

Cūkkārpas astronomijas tornis

Cūkmiestiņa apmeklējums

Cūkmiestiņa apmeklējums

Star Wars™ Gifts for Girls

Gifts for girls aged 9+

TIE Interceptor™

Coruscant Guard Gunship™

Mos Eisley Cantina™

AT-AT™

X-Wing Starfighter™

Ghost un Phantom II

Venatoru klases Republic Attack Cruiser

Mos Espa Podrace™ diorāma

Darth Maul Sith Infiltrator™

Droideka™

Disney Princess radošās pilis

Disney Princess radošās pilis