How do toys affect children’s identity?

Toys, and the way we play with them, act as a rehearsal for adulthood. Toys impact the identities of children by encouraging certain skills and traits. Traditionally (not to mention broadly) speaking, toys for boys have been focused on action and conflict, whereas toys for girls have usually been marketed as nurturing or beauty-related toys. It’s for this exact reason that children need to be exposed to a variety of toys. This is why the LEGO Group is committed to making play more inclusive by ensuring that children’s ambitions and playtime are not limited by gender stereotypes.

Do toys enforce gender stereotypes?

Toys influence the development, cognitive and social skills of children and can contribute to gender stereotypes. Stereotypically ‘feminine’ toys have in the past been related to nurturance, care, beauty and attractiveness, whereas stereotypically ‘masculine’ toys are usually focused around technology, competition, aggression, construction and action. These stereotypes can influence how children play, their behavior, and can even impact education outcomes, career pathways and interpersonal relationships. We at the LEGO Group are very aware of the power of gender stereotypes and that’s why every toy we make today, we make for every child. It is our mission to steer clear of stereotypes in both our product design and marketing. We hope you can see this approach in action on this page, as well as on our corresponding page. If you’d like to learn more, please refer to our joint research with the Geena Davis Institute on the subject . We also enjoyed reading this study by PNAS.

What are non-gendered toys?

Non-gendered toys are those which do not reinforce or reflect stereotypical ‘masculine’ or ‘feminine’ stereotypes. Either by the qualities they encourage, the skillsets they require, their color, their appearance, right down to the kids shown playing them on the packaging. Instead, they promote a range of interests and possibilities. We like to think that the biggest difference between our sets is simply the age range they are aimed at.

Do kids prefer gendered toys?

No boy is born with some kind of biological preference for blue things, as much as no girls are born with a preference for pink things. The gendering of those colors – and of toys in general – is a societal development. According to a study conducted by the LEGO Group, girls are slightly less restrained by typical gender biases than boys. 74% of boys compared to 62% of girls believe some activities are meant ‘just’ for girls, with others meant for boys. At the LEGO Group, we aim to break these gender stereotypes by encouraging kids to play with sets from all of the ranges we have to offer, for example, by categorizing our sets by factors such as age range, interest and price.

Are LEGO sets for girls or boys?

All LEGO toys are for all kids, however they identify themselves.

Is LEGO City for boys or girls?

Just like all our other toys, all LEGO City sets are for all kids, however they identify themselves.

Is LEGO Friends for boys or girls?

LEGO Friends is great for kids who like deep character development as a way to discover and explore their own personality and interests. That passion can be equally strong in all children.

Gifts for Girls

Toys for Girls

Searching for the best gifts for girls for an upcoming birthday, Christmas or special occasion? All LEGO® sets are for girls with something for all ages and every interest. If you are stuck for inspiration, discover some of the best toys for girls here.

Cool toys for girls

Exclusives

Disney Castle

Average rating4.8out of 5 stars

Price€399,99

White Rabbit

Average rating4.5out of 5 stars

Price€19,99

Stitch

Average rating4.7out of 5 stars

Price€64,99

Exclusives

Andrea's Modern Mansion

Average rating5out of 5 stars

Price€199,99

Forest Animals: Red Fox

Average rating4.9out of 5 stars

Price€49,99

Mini Disney Ariel's Castle

Average rating4.4out of 5 stars

Price€39,99

Nook's Cranny & Rosie's House

Average rating4.7out of 5 stars

Price€74,99

Hot Dog Food Truck

Average rating4.8out of 5 stars

Price€19,99

Mercedes-AMG F1 W14 E Performance Pull-Back

Average rating4out of 5 stars

Price€26,99

Retro Camera

Average rating4.9out of 5 stars

Price€19,99

The Sandman's Tower

Average rating4.9out of 5 stars

Price€89,99

New

Space Research Rover

Average rating5out of 5 stars

Price€49,99

Talking Sorting Hat™

Average rating4.7out of 5 stars

Price€99,99

Burger Truck

Average rating4.9out of 5 stars

Price€19,99

R2-D2™

Average rating4.6out of 5 stars

Price€99,99

If they’re into it, there’s a LEGO® world of it

From gaming to magic to fairy-tale heroes, we’ve got endless worlds for girls to create.

Learn more

Creative toys for girls

Whether it’s stunning wall art, funky storage spaces or even friendly bracelets, find sets that will get kids creating endlessly.

Learn more

Gifts for girls aged 6+

Creative Pets

Average rating5out of 5 stars

Price€34,99

Mirabel's Photo Frame and Jewelry Box

Price€29,99

Forest Animals: Red Fox

Average rating4.9out of 5 stars

Price€49,99

Last Chance

Unicorn Creative Family Pack

Average rating4.9out of 5 stars

Price€49,99

Cozy House

Average rating4.9out of 5 stars

Price€59,99

LEGO® Friends Toys for Girls

With complex and diverse characters, kids with all kinds of passions can dive into a world of storytelling with LEGO® Friends.

Learn more

Gifts for girls aged 6+

Mobile Tiny House

Average rating4.9out of 5 stars

Price€64,99

Autumn's House

Average rating4.8out of 5 stars

Price€69,99

Dog Rescue Centre

Average rating4.7out of 5 stars

Price€59,99

LEGO® City Toys for Girls

Let girls play out everyday stories and daring missions, and learn about the world around them in fun, exciting way with LEGO® City sets.

Learn more

Gifts for 5-year-old girls

View All

New

Space Science Lab

Average rating4.7out of 5 stars

Price€39,99

New

Space Explorers Pack

Price€29,99

Road Plates

Average rating3.5out of 5 stars

Price€19,99

Tracks

Average rating3.1out of 5 stars

Price€19,99

New

Advent Calendar 2024

Price€26,99

Coming Soon

Interstellar Spaceship

Average rating4.9out of 5 stars

Price€19,99

Holiday Camper Van

Average rating4.8out of 5 stars

Price€19,99

Police Car

Average rating4.6out of 5 stars

Price€9,99

Arctic Explorer Ship

Average rating4.9out of 5 stars

Price€149,99

Switch Tracks

Average rating4.8out of 5 stars

Price€19,99

Construction Steamroller

Average rating5out of 5 stars

Price€9,99

New

Downtown Streetcar and Station

Price€89,99

Coming Soon

Command Rover and Crane Loader

Average rating5out of 5 stars

Price€69,99

Penguin Slushy Van

Average rating4.8out of 5 stars

Price€19,99

Ice-Cream Shop

Average rating4.9out of 5 stars

Price€34,99

Blue Monster Truck

Average rating5out of 5 stars

Price€14,99

Ski and Climbing Center

Average rating4.9out of 5 stars

Price€104,99

Apartment Building

Average rating4.9out of 5 stars

Price€84,99

Fire Rescue Plane

Average rating4.9out of 5 stars

Price€59,99

Sailboat

Average rating4.7out of 5 stars

Price€19,99

Gifts for Girls

Searching for exciting gift ideas for girls aged 18 months to 9 years old and up? Find the best LEGO® sets for girls right here…

Learn more

Top birthday gifts for kids aged 6+

Disney Princess Creative Castles

Average rating5out of 5 stars

Price€34,99

Dog Rescue Centre

Average rating4.7out of 5 stars

Price€59,99

Sunflowers

Average rating4.4out of 5 stars

Price€14,99

Disney Celebration Train

Average rating4.9out of 5 stars

Price€39,99

Roses

Average rating4.8out of 5 stars

Price€14,99

Exclusives

Stitch

Average rating4.9out of 5 stars

Price€9,99

The Frog House

Average rating5out of 5 stars

Price€54,99

LEGO® Harry Potter™ Toys for Girls

We’ve been delighting young witches and wizards for over 20 years with our magical LEGO® Harry Potter™ sets.

Learn more

Gifts for girls aged 8+

Flying Ford Anglia™

Average rating4.6out of 5 stars

Price€14,99

Hogwarts™ Castle Owlery

Average rating4.9out of 5 stars

Price€44,99

Hogwarts™ Astronomy Tower

Average rating4.6out of 5 stars

Price€99,99

Hogsmeade™ Village Visit

Average rating4.4out of 5 stars

Price€89,99

Hogsmeade™ Village Visit

Average rating4.4out of 5 stars

Price€89,99

Star Wars™ Gifts for Girls

Unlock the power of girls’ creative force as they role-play their own heroic adventures with LEGO® Star Wars™ sets.

Learn more

Gifts for girls aged 9+

View All

New

TIE Interceptor™

Price€229,99

Coming Soon

Coruscant Guard Gunship™

Average rating3.9out of 5 stars

Price€149,99

Hard to find

Mos Eisley Cantina™

Average rating4.8out of 5 stars

Price€399,99

Ghost & Phantom II

Average rating4.6out of 5 stars

Price€169,99

Executor Super Star Destroyer™

Average rating4.7out of 5 stars

Price€69,99

Exclusives

X-Wing Starfighter™

Average rating3.1out of 5 stars

Price€239,99

New

Droideka™

Price€64,99

New

The Phantom Menace™

Price€54,99

Exclusives

Venator-Class Republic Attack Cruiser

Average rating4.6out of 5 stars

Price€649,99

New

Darth Maul's Sith Infiltrator™

Price€69,99

New

Mos Espa Podrace™ Diorama

Price€79,99

Hard to find

Millennium Falcon™

Average rating4.5out of 5 stars

Price€849,99

Millennium Falcon™

Average rating4.7out of 5 stars

Price€84,99

New

The Force of Creativity

Price€149,99

Hard to find

R2-D2™

Average rating4.4out of 5 stars

Price€239,99

Boarding the Tantive IV™

Average rating4.6out of 5 stars

Price€54,99

R2-D2™

Average rating4.6out of 5 stars

Price€99,99

Princess Leia™ (Boushh™) Helmet

Average rating4.6out of 5 stars

Price€69,99

Chewbacca™

Average rating4out of 5 stars

Price€209,99

Hard to find

The Razor Crest™

Average rating4.4out of 5 stars

Price€599,99

LEGO® | Disney Sets for Girls

From classic stories to modern classics, discover LEGO® sets that are sure to bring the magic of Disney into any playtime.

Learn more

Exclusives

Snow White and the Seven Dwarfs' Cottage

Average rating4.8out of 5 stars

Price€219,99

Disney Princess Creative Castles

Average rating5out of 5 stars

Price€34,99

Exclusives

Disney Castle

Average rating4.8out of 5 stars

Price€399,99

Animal Toys for Girls

From stripy tigers and mysterious sea creatures to ancient dinosaurs and magical dragons, there’s something here for every animal-loving kid.

Learn more

Space

Let’s go places

Toys for Girls

Cool toys for girls

Disney Castle

White Rabbit

Stitch

Andrea's Modern Mansion

Forest Animals: Red Fox

Mini Disney Ariel's Castle

Nook's Cranny & Rosie's House

Hot Dog Food Truck

Mercedes-AMG F1 W14 E Performance Pull-Back

Retro Camera

The Sandman's Tower

Space Research Rover

Talking Sorting Hat™

Burger Truck

R2-D2™

If they’re into it, there’s a LEGO® world of it

Creative toys for girls

Gifts for girls aged 6+

Creative Pets

Mirabel's Photo Frame and Jewelry Box

Forest Animals: Red Fox

Unicorn Creative Family Pack

Cozy House

LEGO® Friends Toys for Girls

Gifts for girls aged 6+

Mobile Tiny House

Autumn's House

Dog Rescue Centre

LEGO® City Toys for Girls

Gifts for 5-year-old girls

Space Science Lab

Space Explorers Pack

Road Plates

Tracks

Advent Calendar 2024

Interstellar Spaceship

Holiday Camper Van

Police Car

Arctic Explorer Ship

Switch Tracks

Construction Steamroller

Downtown Streetcar and Station

Command Rover and Crane Loader

Penguin Slushy Van

Ice-Cream Shop

Blue Monster Truck

Ski and Climbing Center

Apartment Building

Fire Rescue Plane

Sailboat

Gifts for Girls

Top birthday gifts for kids aged 6+

Disney Princess Creative Castles​

Dog Rescue Centre

Sunflowers

Disney Celebration Train​

Roses

Stitch

The Frog House

LEGO® Harry Potter™ Toys for Girls

Gifts for girls aged 8+

Flying Ford Anglia™

Hogwarts™ Castle Owlery

Hogwarts™ Astronomy Tower

Hogsmeade™ Village Visit

Hogsmeade™ Village Visit

Star Wars™ Gifts for Girls

Gifts for girls aged 9+

TIE Interceptor™

Coruscant Guard Gunship™

Mos Eisley Cantina™

Ghost & Phantom II

Executor Super Star Destroyer™

X-Wing Starfighter™

Droideka™

The Phantom Menace™

Venator-Class Republic Attack Cruiser

Darth Maul's Sith Infiltrator™

Disney Princess Creative Castles

Disney Celebration Train

Disney Princess Creative Castles