We’re giving one lucky VIP Member an exclusive trip for a family or group of four to the LEGO Inside Tour in Billund Denmark, from the 9th-12th June 2015! This is your opportunity to get right to the heart of the LEGO Group - from meeting real LEGO Designers to visiting the factory and the LEGO Idea House where it all began. Return Economy flights, meals, accommodation at the LEGOLAND® Hotel are all included in this great prize.

Simply make a purchase via the Official LEGO Shop as a registered VIP Member 1st - 21st January to be in with a chance to win.

If you're not yet a member, collect a card at a LEGO store and complete your VIP Registration online at VIP.LEGO.com/Register. Alternatively, join the VIP Program when shopping online at LEGO.com/shop to be entered automatically.

Terms apply. See Contest Rules. Please note, entrants must be aged 18 or over. LEGO Inside Tour attendees must be aged 7 or over. Entry limit: one purchase per member per day.



Official Rules 

Registered LEGO® VIP Program Membership & Purchase Required for Entry.

One lucky European VIP Member will win a trip for four (4) to the LEGO® Inside Tour in Billund Denmark, 9th-12th June, including hotel accommodation, selected meals, return economy flights and all LEGO Headquarters on-site travel.

WHO MAY PARTICIPATE: Open to all existing and newly joining registered LEGO VIP Members, 18 years of age or older as of the Prize Draw closing date, who are legal residents of any of the European countries in which the LEGO VIP Program operates. Australia, Canada, New Zealand, South Korea and the United States are excluded from this promotion. Employees of the LEGO Group and their immediate family members are not eligible to participate. Limit: one entry per VIP Member, per day. Any person found to have submitted more than one entry, in Sponsor’s sole judgment, will be disqualified.


NOTE: A purchase as a registered LEGO VIP Member 1st-21st January is required for entry. If you are not a VIP member, you may join at no charge by one of the following methods:

1) In Person: Sign up in person at a LEGO Store, then complete the registration online at VIP.LEGO.com/register; or
2) By Phone: Sign up by phone by calling 00800 5346 1111, then complete the registration online at VIP.LEGO/register; or
3) Online: sign up at http://shop.lego.com/en-GB/VIP/registration/index.jsp?joinow=true
4) Online: Join when you make a purchase through LEGO.com/shop. Follow the VIP signup instructions onscreen.

As a registered LEGO VIP member, make a purchase of any LEGO product at a LEGO Store, over the phone or through LEGO.com/shop during the Prize Draw Entry Period of 1st to 21st January, 2015.

LIMIT ON ENTRIES: Members may submit one entry per day during the Prize Draw Entry Period. Multiple LEGO product purchases on a single day will not disqualify an entrant, but only one entry per person per day will be recorded. Multiple purchases on a single day will not increase your chances of winning.

If the Sponsor suspects that an entrant attempted to obtain additional entries by using multiple email addresses, registrations, identities or any other method, all entries submitted by the entrant will be declared null and void.

HOW TO WIN: Potential Prize Winners will be selected by random draw, to be conducted by Sponsor on or about 5th February, 2015, and will be notified by telephone or by email on or about 8th February, 2015.

In order to be certified as the Official Grand Prize Winner, the selected Potential Grand Prize Winner must complete and return a Prize Acceptance form. Potential Grand Prize Winner will also be required to complete and return a Publicity Release form, unless prohibited by local law.

Any Potential Prize Winner who does not return the properly completed documentation within ten (10) days of transmittal will be declared ineligible, and an alternate Potential Prize Winner will be selected at random.
PRIZE DETAILS: Grand Prize – One Grand Prize Winner will be awarded a family trip for 4 to the LEGO Inside Tour in Billund, Denmark on 9th-12th June, 2015. Odds of winning: approximately 1:600,000.

Grand Prize consists of:

• Round trip economy airfare for four (4) persons from the major airport closest to Grand Prize Winner’s home, to Billund Airport (BLL), Denmark - close to the site of the LEGO Inside Tour;
• A three (3) night hotel stay for a group or family of four (4) at the LEGOLAND® Hotel Billund on a quad occupancy basis;
• All meals and beverages from the official start to the end of the Inside Tour, Wednesday 10th June to Friday 12th June. If the Grand Prize winner’s party elect to arrive at the LEGOLAND® hotel on Tuesday 9th June, it should be noted that lunch is not included for Wednesday 10th June.


Prize Draw valid only in European countries in which the LEGO VIP Program operates, currently Austria, Belgium, Switzerland, Czech Republic, Germany, Denmark, Spain, Finland, France, Hungary, Ireland, Luxembourg, The Netherlands, Norway, Poland, Portugal, United Kingdom, Italy and Sweden. Australia, Canada, New Zealand, South Korea and the United States are excluded from this promotion. Void where prohibited by law.

All entrants agree to follow and be bound by these Official Rules and the decisions of the Sponsor and Judges, which are final. All national, regional and local laws and regulations apply. In the event of a dispute as to the ownership of any entry in the Prize Draw, the authorized account holder of the LEGO VIP account used to enter will be deemed to be the entrant. Each entrant may be required to show proof of being an authorized account holder.

In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Prize Draw materials and the terms and conditions of the Official Rules, the English version of the Official Rules shall prevail, govern and control. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

All entries become the property of the Sponsor and will not be returned. Proof of submitting entries will not be deemed to be proof of receipt by Sponsor.

Grand Prize is non-transferable and there are no cash alternatives. Prize Winner may not substitute any other prize. Any applicable taxes, governmental fees, and other expenses resulting from the prize are the sole responsibility of the Prize Winner unless otherwise stated. Sponsor reserves the right to substitute a prize of equal or greater value in the unlikely event that it becomes impractical to award the stated prize.
All entry materials become the property of Sponsor and will not be acknowledged or returned. False and/or deceptive entries or acts shall render entrants ineligible.

Personal data relating to entrants will be used only for the purpose of this Prize Draw unless otherwise clearly stated and accepted by you. The personal information you have to enter is:
- your name,
- address and telephone number, and
- e-mail address. 
By entering the Prize Draw, you explicitly confirm that you consent to your personal data being held and used by the LEGO Group in accordance with our Privacy Policy, which can be found at http://aboutus.lego.com/enus/corporate/privacypolicy.aspx. The LEGO Group is defined as LEGO System A/S as the Data Controller and its subsidiaries as described on http://aboutus.lego.com/en-us/lego-group/. By participating, entrants agree to have their name and town of residence published in a Winners’ List, to be made available to the public in accordance with these Official Rules without compensation. By accepting a prize, Grand Prize Winner agrees to the use of his or her name, likeness and entry materials for the purpose of advertising or trade without compensation, except to the extent prohibited by law. Grand Prize Winner will be identified in the Winners’ List by first and last name, and town and country of residence.

By receipt of any prize, Winner agrees to release and hold harmless Sponsor and its subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, to the extent permissible by law, arising out of participation in the Prize Draw or receipt or use or misuse of any prize. This release does not apply to claims for personal injury or death caused by the negligence of Sponsor.

Prize consists of only those items specifically listed as part of the prize; under no circumstances will more prizes be awarded than those stated above.


Traveling companions (or parent/legal guardian if traveling companion is a minor) must also complete and return a Release of Liability, not later than twenty one (21) days prior to the scheduled departure date. If a minor is selected as a traveling companion, he or she must be accompanied by his or her parent or legal guardian who will count as one of the Grand Prize Winner’s guests. It is the responsibility of all travelers to ensure that they possess all required travel documents prior to departure. Dates of departure and return are subject to change.

Sponsor reserves the right to alter, amend or close this Prize Draw if necessary. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Prize Draw, or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. The use of any device or computer software program to automate the entry process is prohibited.

Sponsor is not responsible for any incorrect or inaccurate entry information; human error; typographical or transcription error; technical malfunctions; failures, omission, interruption, deletion, or defect of any telephone network computer online systems, computer equipment, servers, providers, or software, including any injury or damage to participant’s or any other person’s computer relating to or resulting from participation in this Prize Draw; inability to access any web site, theft, tampering, destruction, or unauthorized access to, or alteration of entries; or transactions that are processed late or incorrectly or are incomplete or lost due to computer or electronic malfunction or traffic congestion on the Internet or on any web site, or printing or other errors.

For the name of the Winner, please contact LEGO Consumer Services at 00800 5346 5555.

This Prize Draw is sponsored by LEGO System A/S, Aastvej 1, 7190 Billund, Denmark

LEGO, the LEGO logo, LEGOLAND, the Minifigure and the Brick and Knob configurations are trademarks of the LEGO Group of Companies. © 2015 The LEGO Group. All rights reserved.